
Minimalist
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This kit contains a daily, gentle exfoliating, acne fighting face cleanser. It combines BHA + LHA (Salicylic Acid + Capryloyl Salicylic Acid) in 2% concentration, which provides deep cleansing, pore decongestion & sebum reduction without drying the skin | Salicylic Acid 02% serum contains high-purity salicylic acid that easily penetrates the pore lining and scoops out the dirt, debris, and sebum | An everyday moisturizer for hydrating, nourishing and repairing skin. A lightweight, oil-free product with high concentration of Vitamin B5 (Panthenol), formulated especially for oily / combination skin | All our ingredients are sourced from leading global supplier. Our Salicylic Acid comes from Merck, Germany
A complete AM/PM routine featuring clinical-grade actives — niacinamide, salicylic acid, SPF 50, and ceramide moisturiser — all under ₹1,500. No science compromises.
Plum vs Minimalist vs Derma Co — we compare three of India's most popular BHA face washes head-to-head on formulation, texture, price, and real acne-clearing ability.
Tier
mid
Skin Type
All Skin Types